Ozone, the premium digital advertising platform built for brands by the UK’s leading publishers, today announces the integration of Ipsos iris data for validating audiences across the Premium Web…
Is it still worthwhile for advertising-related businesses to attend Cannes during the annual Festival of Creativity?
This question was posed to a panel of ad and media industry experts at New Digital Age’s most recent ‘Marketing the Marketers’ event in central London…
Precis, the full-service digital marketing agency, has acquired Katté & Co, the full funnel paid media specialist for ecommerce brands…
This week’s new business round-up includes news from AutoTrader, Miros, Shipster, CapCut and more…
This week’s recruitment round-up includes appointments by VoCoVo, Qualtrics, Neverland, Adform and more…
Newsworks, the marketing body for the UK’s national news publishers, is to launch a new research report, ‘Youth’, examining the relationship between young people and traditional news brands, at a special quiz event in London on Thursday 14 November…
In the latest ‘Meet the Revolutionaries’ interview, Chris Ashton-Green, CEO and Founder of Regit.cars, explains how he used data to create a new automotive advertising product in collaboration with Sky Media…
Research from ON24, an intelligent engagement platform for B2B sales and marketing, has found that the adoption of AI tools in B2B marketing is growing, with 84% of businesses planning to integrate more AI into their marketing strategies…
Dentsu, the integrated growth and transformation partner, is teaming up with Salesforce, the world’s #1 AI CRM, to launch Smarter Media. The solution enables faster monetisation of retail media by creating personalised buying experiences, powered by AI…
DoubleVerify, a leading software platform for digital media measurement, data and analytics, has expanded its integration with Snap to offer brand safety and suitability measurement…
Millennials and Gen Z shoppers are expected to be the highest returning demographics when it comes to sending back fashion purchases bought on Black Friday this year, according to the latest research by True Fit, the leading AI-driven platform that decodes size and fit for shoppers and fashion retailers…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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