
ITV announces ‘Media For Equity’ investment in Joe Wicks’ The Body Coach App
ITV has announced a new investment in health and fitness app The Body Coach, created by Joe Wicks. As part of ITV AdVentures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3m in return for advertising inventory across ITV’s channels and ITVX, building on its diverse Media for Equity portfolio of digital and direct-to-consumer businesses…











