James Hill, Chief Commercial Officer at EXTE, explores how brands can find success through Connected TV.
Ben Sztejka, Founder of Your Ecommerce Accountant, discusses what Amazon’s new VAT policy means for sellers.
Conversion Rate Optimisation (CRO) is about removing barriers to purchase, says Martin Harper, co-founder of Quickfire Digital…
Craig Smith, UK Country Manager at ecommerce technology company SCAYLE explains why free returns are no longer financially or environmentally viable for ecommerce brands…
Bluestripe’s Joe Campbell shares his thoughts on his inaugral DMEXCO…
Orla Power, Director of Marketing at Luzern eCommerce, discusses the evolution of the relationship between brands and consumers.
AI, influencers, automation, the metaverse (ew, yuck) – there’s a lot for marketers to think about and prioritise. And with so many distractions available to us, getting clear on the specific investments that will drive real business impact is critical.
As the technology continues to evolve, the potential for even more sophisticated and effective personalisation strategies will likely grow, says Ron Levac, Chief Innovation Officer at Spectrio…
Sara Vincent, managing director, UK, at Utiq, says the fallout from Google’s reversal on third-party cookies has been notably muted…
Will influencer gifting remain as effective a tool in the modern marketer’s arsenal, asks Tatum Greig, Account Director at Billion Dollar Boy?
Should the ad industry be clamping down on AI now to avoid potential mass redundancies? by Maor Sadra, CEO at INCRMNTAL explores the issue…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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