AI, influencers, automation, the metaverse (ew, yuck) – there’s a lot for marketers to think about and prioritise. And with so many distractions available to us, getting clear on the specific investments that will drive real business impact is critical.
As the technology continues to evolve, the potential for even more sophisticated and effective personalisation strategies will likely grow, says Ron Levac, Chief Innovation Officer at Spectrio…
Sara Vincent, managing director, UK, at Utiq, says the fallout from Google’s reversal on third-party cookies has been notably muted…
Will influencer gifting remain as effective a tool in the modern marketer’s arsenal, asks Tatum Greig, Account Director at Billion Dollar Boy?
Should the ad industry be clamping down on AI now to avoid potential mass redundancies? by Maor Sadra, CEO at INCRMNTAL explores the issue…
Google’s decision to abandon the phaseout of third-party cookies, first-party data should still be our focus as marketers, says Pauline Buil, Marketing Director at Deployteq…
The job market is evolving towards a more dynamic and skill-focused structure, with a newfound emphasis on practical competencies rather than traditional qualifications, says Riaz Moola, Founder and CEO, HyperionDev…
If you’re in need of a multi-market toolkit to drive your brand’s key message, you should start with an audit of what’s happening on social for your audiences, says Sam Wright, Senior Account Director at VaynerMedia EMEA…
Advertisers are reallocating budgets from both traditional TV and other digital channels to capitalise on the benefits of CTV, says Ann Tarasewicz, CEO, Axis…
Nearly all (99%) of IT security leaders in the global retail sector are fully or somewhat confident in the cyber-resilience of their organisation, according to a new study from Trend Micro. Is this confidence well placed? We don’t need to look far to think not. Over 3,000 breaches were reported to UK data protection regulator the ICO in 2023, with retail (18%) accounting for the second-highest number…
To garner an in-depth understanding of what your customer needs, thinks and feels, you must talk to your customers regularly, says Jochem van der Veer, Co-Founder and CEO, TheyDo…
Boasting over 20 years of experience in sales and marketing, Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, has a background in B2C and B2B consumer marketing, shopper marketing, brand activation, customer development, and IT consulting.
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