Stand-up comedian, actor and activist Eddie Izzard speaks at Mad//Fest London 2024, giving her views and stories on the importance of social media, how adversity can and should be overcome, as well as how advertisers should approach LGBTQ+ in advertising.
As the summer heats up and sporting events captivate fans across the UK, fast food restaurants have a golden opportunity to score big through the power of personalisation, says Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard…
SMS spoofing, where scammers manipulate text messages to masquerade as trusted sources, poses a significant risk to businesses, says Lee Suker, Head of Authentication and Number Information at Sinch…
Dale Griffiths, Worldwide Head of Integrated Planning at T&Pm, explores how marketers can navigate the complexity of today’s media landscape.
Esther Yoon, VP, Product and Industry Marketing at RingCentral, explores how generative AI is transforming customer experience.
UEFA Euro 2024 revenues, up 25% on the last event, is likely to generate €2.4 billion from commercial, sponsorship, licensing, broadcast and ticketing, writes Brad Rees of Mediacells…
The future of luxury retail is “phygital” according to Alice Schaffer, Strategy Partner, Leagas Delaney…
Hugh Stevens, UK MD at LiveRamp, explores the importance of data collaboration for retail marketing success in the privacy-first world.
With EURO 2024 campaigns in full swing, Jim Salveson, Director of Sport at Sport Social Podcast Network, considers how less traditional advertising channels might be the key for brands to get in front of football fans this summer.
All leads are not created equal. In fact, some leads aren’t leads at all, according to Simon Roberts, Strategic Account Director, Pipeline360…
With Baby Boomers, Gen X, Millennials, and Gen Z now sharing the same workspace, this mix of generations can raise challenges for communication, says David Wayne, VP Human Resources at DoubleVerify…
The misapplication of AI tools and technology can pose a serious problem for marketers, says Sam Martin Ross of Eskimoz…
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