UK entrepreneurs need more support on their growth journey, says Deann Evans, Managing Director, EMEA, Shopify…
The key to selling to consumers in new territories is understanding their behaviours and preferences, and then choosing a partner with local country, technical and logistics capabilities to manage the go to market, says Jonathan Sheard, Vice President, Sales at ESW…
We need to think more of the cookieless present than a cookieless future, says Sara Vincent of Utiq…
Is low trust in the media holding back Social Commerce in the UK? Mark Bellamy, Strategy Director at NewGen explores the issue…
Juliette Aiken, CMO at Dotdigital, explains how using marketing automation as a secret weapon can help reclaim abandoned travel bookings and fortify customer loyalty…
Stand-up comedian, actor and activist Eddie Izzard speaks at Mad//Fest London 2024, giving her views and stories on the importance of social media, how adversity can and should be overcome, as well as how advertisers should approach LGBTQ+ in advertising.
As the summer heats up and sporting events captivate fans across the UK, fast food restaurants have a golden opportunity to score big through the power of personalisation, says Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard…
SMS spoofing, where scammers manipulate text messages to masquerade as trusted sources, poses a significant risk to businesses, says Lee Suker, Head of Authentication and Number Information at Sinch…
Dale Griffiths, Worldwide Head of Integrated Planning at T&Pm, explores how marketers can navigate the complexity of today’s media landscape.
Esther Yoon, VP, Product and Industry Marketing at RingCentral, explores how generative AI is transforming customer experience.
UEFA Euro 2024 revenues, up 25% on the last event, is likely to generate €2.4 billion from commercial, sponsorship, licensing, broadcast and ticketing, writes Brad Rees of Mediacells…
The future of luxury retail is “phygital” according to Alice Schaffer, Strategy Partner, Leagas Delaney…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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