Hugh Stevens, UK MD at LiveRamp, explores the importance of data collaboration for retail marketing success in the privacy-first world.
With EURO 2024 campaigns in full swing, Jim Salveson, Director of Sport at Sport Social Podcast Network, considers how less traditional advertising channels might be the key for brands to get in front of football fans this summer.
All leads are not created equal. In fact, some leads aren’t leads at all, according to Simon Roberts, Strategic Account Director, Pipeline360…
With Baby Boomers, Gen X, Millennials, and Gen Z now sharing the same workspace, this mix of generations can raise challenges for communication, says David Wayne, VP Human Resources at DoubleVerify…
The misapplication of AI tools and technology can pose a serious problem for marketers, says Sam Martin Ross of Eskimoz…
Online retailers must be equipped to seize the opportunity presented by a boom in international ecommerce, according to Immy Spence, Head of Sales, SME & Growth, EMEA, Airwallex…
Sam Wheatman, managing partner, The Future Factory offers five tips for new business success…
The Australian View is an interview series with Australians working in the UK’s digital media and marketing industry, celebrating the people from Oz helping drive our industry to even higher levels of innovation and creativity. Next up is Giorgia Tavella, Senior DSP Sales – Agency Partner at Yahoo…
Al Ward, Head of Delivery and Operations, Brave Bison Commerce outlines the complexities of composable commerce…
Thomas Kriebernegg, General Manager at SplitMetrics Agency believes that the mobile marketing landscape presents a unique challenge for smaller teams…
Peter Wallace, General Manager, EMEA at GumGum, discusses the contextual intelligence company’s Hang Time ad format.
Ecommerce businesses selling electronics are at the center of a perfect fraud storm, warns Lev Gal, Data Analyst at Riskified…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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