Most retailers struggle to capture long-term value from peak install periods, says Thomas Butta, Chief Strategy and Marketing Officer, Airship…
Rebecca Dykema, SVP Partnerships & Creative Transformation at CreativeX, discusses how the media wastage can be tackled, even with GenAI content flooding the ecosystem.
Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok explores the increasing trend of consolidation in world of marketing tech…
What’s gone wrong with marketing? Kirsty Sharman, Founder of the Referral Factory explores the key issues facing modern marketers…
The role of the Creative Director is to shape the creative future of the brand and influence its direction, according to David O’Hearns, founder and MD at Dawn…
Justin Jon Thorne, co-founder of Hydra explores the risks that arise from poor management of digital permissions…
The increased use of AI and automation by marketers may lead to increased levels of misspent budget. The increased use of AI and automation by marketers may lead to increased levels of misspent budget, says Luke Boudour, Chief Experience Officer at GOA Marketing…
Juliette Aiken, global marketing director, Dotdigital, explains how to avoid email “red flags” and craft a positive marketing messaging without adding to email anxiety…
Luke Atherton, Head of Affiliates at Visualsoft, provides a glimpse into the future of affiliate marketing and why it’s on the cusp of a new era.
Advertisers will be relieved that both Arsenal and Man City are out of the competition – because all-English Champions League finals deliver the lowest average audiences, writes Brad Rees, CEO, Mediacells…
Steven Dennison, Creative Business Director at DOOH.com explains that agencies and brands are missing out if Dynamic DOOH isn’t paty their media plans…
Caroline Varga, Head of Uber Direct UK & Ireland, discusses how the high street can stay relevant by meeting consumer desire for on-demand delivery.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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