There is a new data imperative for businesses today: effectively reporting environmental, social and governance (ESG) data to meet new regulations.
“Often there are parallels with where the cookie stood a year or two ago – so in the following piece, I will outline where a few of these signals sit in the face of tech giants, legislators and public opinion.”
Following the news of GumGum’s expansion in northern Europe, New Digital Age caught up with Peter Wallace, General Manager, EMEA at the contextual intelligence company to find out more about the new era of contextual marketing and ‘The Mindset Platform’ that GumGum has created…
Is it time for your brand to embrace the world of AI virtual assistants? If the prospect intrigues you, questions about the benefits and the level of commitment required likely loom large.
Virtual reality (VR) is on the cusp of fulfilling its potential. So long a concept of science fiction, this immersive tool has been a long time coming, but it could well have been worth the wait, opening up a world of opportunity for businesses looking for new ways to engage their customers. So, how could VR change your marketing strategy?
Join NDA, The Advisory Collective and The Standard on the 8th of March 2024 for our second-ever International Women’s Day Lunch
Customer experience, defined as the perception of a brand by a consumer, plays a decisive role in business success. Amidst a worsening economy and cautious belt tightening, creating a superior customer experience can help brands drive not just customer retention, brand loyalty, and brand advocacy, but also gain competitive advantage.
Lorraine Jeckells, Managing Partner at Free Partners, outlines her thoughts on how women could be better supported throughout their careers…
The past couple of years have presented a cocktail of uncertainty for consumer businesses. 2024 will not be much different – there is no let up for sales and marketing teams who will continue to be called upon to be commercial alchemists as the economy remains delicate. The challenge will be to deliver maximum impact against tightening budgets, to not only keep existing audiences but to unlock new growth.
The biggest trends in ecommerce and retail in 2024.
Looking ahead to what is likely to dominate the industry next. year.
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they stumble. They understand why – but not how.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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