Interviews, insight & analysis on digital media & marketing

Gaming

Feeley’s final thought: the game keeps changing for advertisers

In his end-of-month column, New Digital Age’s editor Michael Feeley points to investments in the gaming industry that could lead to a new age of immersive, interactive advertising…

Digital Catapult invests £400,000 in Immersely to redefine interactive media

Digital Catapult has announced a […]

Advanced marketing analytics will transform the gaming industry in 2025

Gary Danks, GM, AIM by Kochava, explores the impact marketing mix modelling will have on the mobile gaming industry in 2025.

LG Ad Solutions report reveals TV as a powerful driver of gaming purchases in the UK

Advertising, CTV, Gaming

Twitch: ‘We unlock that magic authentic advocacy for your brand’

WeGame2 and iion announce partnership to ‘revolutionise gaming advertising’

Odeeo and Evolution Media Group partner to deliver in-game audio ads in MENA