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Beko dives into the world of gaming to provide climate change education

Home appliance manufacturer Beko has launched a PC and mobile game aimed at educating consumers about climate change.

The 2D platformer adventure game, titled DOMINO: The Little One, features four chapters – each linked to a key environmental issue. Issues tackled in the game include single-use plastics, fossil fuels, ecological imbalance, and deforestation.

Players assume the role of a character named Domino – an introverted and eco-anxious child whose mission it is to solve environmental challenges in their dreams.

“Domino is a very different kind of launch for us at Beko. The findings from the UN’s Green Game Jam clearly indicate that an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution. Domino is our way of reaching out to them,” said Akın Garzanlı, Chief Marketing Officer at Beko.

“It is a game that encourages you to think critically and act ethically by presenting you the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative.”

The game will be available to download on Steam, and through both the App Store and Google Play on 23 November 2023.


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