Interviews, insight & analysis on digital media & marketing


People, news and views from and about the mobile sector.


Moonpig launches AR Christmas game

The AR mini-game, designed by Poplar Studio and powered by 8th Wall, asks users to collect gifts that are falling from the ceiling.


InMobi Buyer Survey reveals impact of IDFA on advertising market

Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study. 

Spoiler Alert – mobile works and you can prove it

Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability.


iOS 15 – Staying on your customer’s list

Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers

Tabmo spreads its wings evolves into hawk platform

Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP).