Interviews, insight & analysis on digital media & marketing


People, news and views from and about the mobile sector.

Tabmo spreads its wings evolves into hawk platform

Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP). 


Why advertisers are swiping right on in-app

In a ‘new-old’ story, pandemic-fuelled growth of time-spent on mobile has brands looking to drive longer term awareness, consideration, and immediate action.


The road to Madfest: Iris Meijer, CMO, Vodafone Business

Ahead of Mad//Fest London 2021, official media partner NDA is chatting to some of the brilliant line-up of speakers before they step on to the stage (for real) at the industry’s first big in-person event in the UK in over a year. In this edition, we speak to Iris Meijer, CMO, Vodafone Business.