Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

Why your brand needs a mobile game: The rise of advergaming

Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.

Mobile

The rise of interactive mobile ads

The mobile gaming industry has a rich heritage of driving innovation and creativity in the mobile advertising world. From developing new ad formats to putting rigorous A/B testing at the heart of their product, mobile games are often the trendsetters for the wider mobile ecosystem.

Mobile

Snap launches new AR commerce and shopping experience

Augmented Reality (AR) platform Snapchat has announced the roll-out of Catalog-powered Shopping Lenses, a major upgrade to AR shopping in its latest bid to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands.