People, news and views from and about the mobile sector.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
Conversational intelligence and unified recording platform Dubber has reached an agreement to offer recording and AI services directly from Vodafone mobile networks, initially in the UK and Germany.
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
New Digital Age (NDA) recently gathered a panel of industry experts to discuss this question in detail and provide an up-to-date snapshot of the mobile marketing ecosystem.
According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022…
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.
American Express has launched ‘American Express Summer Drop’, a virtual game that gives people the chance to win tickets to a range of sought-after events from the American Express® Experiences programme or vouchers from a range of American Express retail partners…
Silvio Peruci, Managing Director at App Radar, explores recent trends in the delivery app market…
Research has found that QR codes are set to be a staple of the ad industry, following huge take up of the technology by government and businesses during the pandemic.
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. In episode four, Advertisers we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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