Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

The rise of interactive mobile ads

The mobile gaming industry has a rich heritage of driving innovation and creativity in the mobile advertising world. From developing new ad formats to putting rigorous A/B testing at the heart of their product, mobile games are often the trendsetters for the wider mobile ecosystem.

Mobile

Snap launches new AR commerce and shopping experience

Augmented Reality (AR) platform Snapchat has announced the roll-out of Catalog-powered Shopping Lenses, a major upgrade to AR shopping in its latest bid to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands. 

Mobile

Moonpig launches AR Christmas game

The AR mini-game, designed by Poplar Studio and powered by 8th Wall, asks users to collect gifts that are falling from the ceiling.

Mobile

InMobi Buyer Survey reveals impact of IDFA on advertising market

Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study. 

Spoiler Alert – mobile works and you can prove it

Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability.

Mobile

iOS 15 – Staying on your customer’s list

Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers