People, news and views from and about the mobile sector.
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
Research has found that QR codes are set to be a staple of the ad industry, following huge take up of the technology by government and businesses during the pandemic.
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. In episode four, Advertisers we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?
Snap, creators of the world’s leading Augmented Reality platform Snapchat, has unveiled a new Discover Feed format, known as ‘Dynamic Stories’.
Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.
In episode three, Drivers we sit down with Waze UK Country Manager Ru Roberts and Amanda Mason, Head Of Marketing, Roadchef.
Experimentation with alternative stores and away from Google Play has reached an unprecedented level.
In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.
We ask Paul Coggins to choose his Digital Hero
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of the NDA Meets podcast.
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
