Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

Why advertisers are swiping right on in-app

In a ‘new-old’ story, pandemic-fuelled growth of time-spent on mobile has brands looking to drive longer term awareness, consideration, and immediate action.

Mobile

The road to Madfest: Iris Meijer, CMO, Vodafone Business

Ahead of Mad//Fest London 2021, official media partner NDA is chatting to some of the brilliant line-up of speakers before they step on to the stage (for real) at the industry’s first big in-person event in the UK in over a year. In this edition, we speak to Iris Meijer, CMO, Vodafone Business.

Mobile

How destination marketing can drive a resurgence in hospitality

the way in which the hospitality industry promotes its services over the next few months is essential. To ensure a steady road to recovery, companies require insight-led, empathetic advertising strategies to rebuild customer confidence.