News, views and opinion from the programmatic and data industries.
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
By Adele Gritten, Managing Director
We talk so much about
We’re asking some of our
Who’s MediaLad? In digital media, everyone
Who’s MediaLad? In digital media, everyone
Who’s MediaLad? In digital media, everyone
The digital industry’s not really
The digital industry’s not really
Who’s MediaLad? In digital media,
One of the privileges and
By Daryl Young Programmatic Analyst at Journey
Deezer Brand Solutions, the ad-sales
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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