Erfan Djazmi: Beyond the pageview: Why the ‘Signal Web’ is adtech’s new $1 trillion reality
The pace of change in adtech has become fantastically and spectacularly different.
AI is already reshaping how traffic moves. Google's AI Overviews now appear on more than 20% of UK searches. With 65% of searches now ending without a click, discovery is shifting from page impressions to answers.
