The Trade Desk launches AI-powered media buying platform
7 June 2023
The Trade Desk’s Kokai distributes deep learning algorithms across the digital media buying process.
News
The Trade Desk launches AI-powered media buying platform
7 June 2023
The Trade Desk’s Kokai distributes deep learning algorithms across the digital media buying process.
Agencies
NDA Agency News: A Week in Agencyland (1/4/21)
The PHA Group has been appointed by the Royal National Lifeboat Institution (RNLI), to join the charity’s communications framework following a competitive pitch process. The first campaign that the agency will be supporting, following its appointment to the framework, will be the charity’s annual flagship fundraising campaign, Mayday.
Jen Herridge
1 April 2021
Agencies
Talent Tracker: Who’s going where
This weeks talent tracker brings you recruitment news from companies including Doubleverify, Distributed, WPP and much more.
Eleanor Oakes
1 April 2021
Publishing
Time to get back together: NDA launches flagship industry networking lunch this autumn
Want to meet your peers, partners and prospects in person? Want to talk, network, drink and engage in a relaxed, naturally human way?
We know everyone here at NDA does!
James McGowan
31 March 2021
Agencies
Inskin Media partners with Lumen Research to offer predictive attention estimates
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
Michael Feeley
31 March 2021
Agencies
Blis launches location-data-powered product suite for targeting in a post-cookie world
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
Michael Feeley
30 March 2021
Technology
The adtech industry embraces the ecommerce opportunity
Ecommerce is set to dominate the adtech industry in the next year according to industry leaders gathered at last week’s Adtech: The European Perspective event on Clubhouse.
Justin Pearse
30 March 2021
Agencies
US advertising spend set to reach $128 billion in 2021
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Michael Feeley
30 March 2021
Technology
JustPremium and Future Plc partner for testing on Google’s Web Vitals initiative
Publisher Future Plc and programmatic rich media platform JustPremium have teamed up for testing on Google’s upcoming launch of Core Web Vitals in May 2021. The partnership aims to produce guidance that ensures publishers offer fully ‘CLS-compliant’ services to advertisers and agency partners.
Michael Feeley
29 March 2021
Partner Content
hyScore Cookie-less Contextual Targeting now available on Xandr Curate
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
Gillian McCusker
29 March 2021
Partner Content
Live webinar: How authenticated data benefits both publishers and marketers
Ryan Afshar of LiveRamp will be joined by Alex Kirby of Dennis, Chloe Grutchfield of Sourcepoint and Viktor Zawadzki from MediaMath.
Andy Oakes
29 March 2021
Agencies
NDA Agency News: A week in Agencyland (26/3/21)
Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion.
Jen Herridge
26 March 2021
Agencies
New Business Bulletin (26/3/21)
In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games.
Jen Herridge
26 March 2021
