Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, has shared its initial shopper traffic data from UK retail stores and shopping centers for this Black Friday…
Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, has shared its initial shopper traffic data from UK retail stores and shopping centers for this Black Friday…
Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
Research from Reddit (in association with independent insights agency Talk Shoppe) has revealed that consumers’ reasons for engaging with social media are changing in unexpected ways, creating new demands on social platforms and opening up new opportunities for brands to leverage the power of community…
By Alexandre Pham, VP EMEA,
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
Criteo has released a study of over 800 senior media agency professionals across Europe and the US, finding that a majority are confident growth is possible over the next year if key changes are made to the digital channel mix
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
Across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S., according to Salesforce data…
BIMA, the UK’s digital and tech trade body, has released the results of its Digital Day survey, following the 11th annual event in November 2022…
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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