Interviews, insight & analysis on digital media & marketing

Research

Strategy

Industry leaders reveal the secrets of growth marketing

Marketing transformation consultancy ControlVExposed (CvE)has published its latest report – Why every brand should develop a ‘Growth Marketing’ mindset – exploring the much-misunderstood topic of growth marketing. 

Advertising

Two-thirds of UK gamers ‘would welcome more advertising’

New research commissioned by Anzu.io has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.