Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, has shared its initial shopper traffic data from UK retail stores and shopping centers for this Black Friday…
Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, has shared its initial shopper traffic data from UK retail stores and shopping centers for this Black Friday…
Channel Factory, the global brand suitability platform for YouTube, has unveiled its annual Festive Season research which reveals tough times ahead for retailers, and a different Christmas for many families…
Snowflake, the Data Cloud company has announced the findings of an in-depth analysis of how companies are building their marketing data infrastructures…
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
Data science consultancy Ekimetrics has teamed up with Meta to delve into the links between creative execution and marketing effectiveness…
As energy bills are set to soar this winter, UK consumers are prioritising finding other ways to keep warm in the coming weeks and months, according to research from eBay Ads…
Data silos between commercial and marketing teams are leading to missed opportunities for retailers according to research by product performance management (PPM) platform ROI Hunter…
Almost half of all UK employees admit professional work has dropped down their to-do list since the pandemic began, according to a survey by training and coaching experts PUSH Mind and Body.
More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years, according to research from digital experience platform (DXP) provider Optimizely…
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
