Interviews, insight & analysis on digital media & marketing



94% of UK adults are reachable via CTV

A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.


Interactive CTV outpaces Interactive Video on mobile and PC

In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV  devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…