Interviews, insight & analysis on digital media & marketing

Research

Technology

How technology has raised the insight game

A brands embark on the essential task of gathering consumer feedback and data to make decisions, their research methods should always put the consumer at the centre of the actionc

Social Media

The Zen Gen who are tapping into digital

The ‘baby boomers’ or 55–75-year-olds, have been dubbed Zen Gen or Zenners due to living alongside digitalisation for a good 20 years.

Retail

Boomers get onboard with cross-border ecommerce

Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.