Interviews, insight & analysis on digital media & marketing


Xaxis launches forecast report identifying brands’ demands for 2023

Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time  predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.

Social Media

Travellers want more inclusive, authentic content on social media 

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…