Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
Misplaced legal concerns are discouraging others from leveraging web scraping, according to research from Oxylabs and Censuswide.
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…
Research from Wunderkind has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers…
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Over three quarters (78%) of Brits are interested in following, listening, or watching the World Cup this year, according to new research by global advertising technology company, The Trade Desk.
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
The Virgin Media O2 Business survey of 1,000 UK decision makers from medium-sized businesses found that 65% of them believe technology is the biggest driver of growth.
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…
In response to the prospect of a uniquely challenging Q4, omnichannel and programmatic media specialist Xaxis UK has released a report looking at the role of programmatic media in helping marketers to navigate the current economic uncertainty…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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