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As thoughts turn from this year’s execution to next year’s planning, understanding what the year ahead holds is vital to ensuring an effective strategy.
To keep you ahead of the curve, the team at New Digital Age has created Foresight, an event that will tackle four of the biggest topics in the industry that will dominate the year ahead.
As the schools return so does the industry, so we are kicking off 2024 in September with an event built around informing a curated audience of the people who make decisions that impact your business.
This audience will be made up of senior decision makers and industry influencers from across media owners, media agencies and advertisers, all of whom will be looking for insights from the participating partners.
New Digital Age knows what the industry is reading, so we understand the questions that the industry is currently asking.
Here’s more detail on the four keynote topics that will take place during the inaugural Foresight.
Programmatic advertising has continued to grow and evolve at a startling rate, with changes to regulations and privacy, the expanding opportunities brought through new platforms and the much heralded death of the cookie there has never been a better time to sit down and update your knowledge with help from our keynote speaker Zuzanna Gierlinska, Chief Growth Officer of GroupM Nexus.
When you think of innovation, what comes to mind? Cutting edge technology? A disruptor brand? A technology visionary?
Innovation is the shared mindset of the Digital World, but how can you harness it to transform your marketing strategy to support your business goals and delight consumers? Discover how to embrace innovation with Microsoft Advertising as we take a deep dive into the latest trends and technologies that help you create, connect and motivate consumers.
Join us and get inspired! Together we can shape the future of the digital world.
Measuring the success of a campaign was once as simple as checking for sales uplift but, times have changed and awareness, recognition and attention all have a part to play. So where do we go next for measurement? Is attention the golden metric, what else should you be considering when assessing your ROI?
CTV, FAST, AVOD, SVOD, ATV, these acronyms are core to the industry but do they mean anything to audiences and consumers?
Our fireside chat with Steph Miller of Publica followed by a panel of industry luminaries will debate the future of advertising as linear and digital platforms grow closer and look at how advertisers and media owners can make the most from this exciting area.
Beginning with a welcome speech from NDA editor Justin Pearse before an over-arching keynote address from an industry legend opens the content proper.
Each topic will then have a dedicated keynote followed by a panel and the day will close with a fireside chat and roundup conversation between Justin and another veteran of the industry.
The Welcome
9:50 – Welcome speech – Bluestripe Founders
10:00 – Opening Keynote – Terence Kawaja
Session 1 – Programmatic – Evolution In Real Time
10:25 – Partner Keynote
10:45 – Programmatic Evolution Panel
11:15 – Break
Session 2 – The Future is Now: How to Innovate and Transform in the Digital World
11:35 – Partner Keynote
11:50 – The Future is Now: How to Innovate and Transform in the Digital World Panel
12:20 – Keynote
12:45 – Lunch & Networking
Session 3 – Measurement: Attention And Beyond
13:45 – Partner Fireside Chat
14:00 – Measurement: Attention And Beyond Panel
14:30 – Break
Session 4 – CTV to ATV – It’s All TV To Me
14:50 – Partner Fireside Chat
15:05 – CTV to ATV – It’s All TV To Me Panel
The Round Up
15:35 – Roundup Fireside Chat With Special Guest
15:55 – The Roundup with Justin Pearse
16:00 – End
Foresight will take place in the heart of London at The Soho Hotel, 4 Richmond Mews, London W1D 3DH.
Located in Soho, the venue is accessible through various tube stations.
There are many ways of getting involved with Foresight, so if the topics and the format speak to you, please register your interest, and a member of our partnerships and events team will be in touch with you shortly.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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