To promote the release of Godzilla x Kong: The New Empie, Warner Bros. and Legendary Pictures have launched the “world’s first” playable, immersive trailer on the popular online game creation platform Roblox.
The ‘Godzilla x Kong Obby’ experience, created with game development studio The Gang, begins with players watching a 2D trailer for the movie, before being pulled into the 3D world of Hollow Earth by King Kong. Once in this virtual world, players – accompanied by Suko, the Mini-Kong – have to work their way through an obstacle course inspired by the trailer. Throughout the experience, players can collect movie-themed crystals which will unlock exclusive digital items, such as a Godzilla tail, Godzilla head, and Kong head.
After completing the obstacle course, players can claim virtual, theme park-style photos that have been captured during their game, enjoy the full trailer, socialise with other players, and share their experiences.
“It’s been fantastic working with The Gang on the ‘Godzilla x Kong Obby,’ an activation that pushes the boundaries of what’s possible in the immersive media space,” said Cameron Curtis, Executive Vice President, Global Digital Marketing at Warner Bros. Pictures. “Our goal is to captivate and excite moviegoers and bring them a virtual entry point into the world of ‘Godzilla x King: The New Empire,’ allowing them to immerse themselves in the environments inspired by the film and engage with our monstrous characters.
“The Gang’s unparalleled innovation and cutting-edge game design sets the gold standard for digital experiences, and we’re already seeing ‘Godzilla x Kong Obby’ become a popular hit with fans.”
Samuel Arvidsson, Chief Commercial Officer at The Gang, added: “We’re thrilled to join forces with Warner Bros. and Legendary Pictures to create buzz and excitement around the highly-anticipated ‘Godzilla x Kong: The New Empire’ movie.
“By incorporating immersive gaming experiences into its marketing strategy around the film, Warner Bros. and Legendary can transform the trailer into an immersive spectacle, increasing brand and trailer recognition and connecting with fans like never before. With ‘Godzilla x Kong Obby,’ we’ve created a truly world-first activation that we think sets the standard for future movie-themed immersive experiences.”
Godzilla x Kong: The New Empire will be released in cinemas across the UK on 29 March 2024.
