Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
Digiday – Krystal Scanlon, 28th May 2026
OpenAI turns on cost-per-action ads inside ChatGPT
OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned.
Performance Marketing World – Joseph Arthur, 28th May 2026
Amazon Ads introduces new AI-powered measurement solutions for Twitch
The real-time measurement capabilities for Twitch come ahead of TwitchCon Rotterdam 2026 this weekend.
INFLUENCER MARKETING
The Drum – Sam Anderson, 28th May 2026
New report debunks social media’s ‘3-second rule’ and other creator myths
As major advertisers flirt with creator-first strategies, a ‘new playbook for the social age’ examined 5,000 TikTok and Instagram posts to find out what makes influencer work really work.
RETAIL MEDIA
AdAge – Garett Sloane, 28th May 2026 (also in EMARKETER)
Walmart names Yahoo and Magnite as partners in its ad tech tuneup
Walmart’s ad tech ecosystem is integrating with Yahoo’s demand-side platform and Magnite as a supply-side partner as the retailer expands advertiser access to its shopping audiences on connected TV, especially through Vizio.
SUSTAINABILITY
Business Green – Isa Lim, 29th May 2026
The climate fight must involve social media creators
Trust and influence may have already shifted to social media, where fossil fuel interests are backing creators -climate organisations must catch up
PUBLISHERS
Digiday – Jessica Davies, 29th May 2026
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG).
CTV
EMARKETER – Gadjo Sevila, 28th May 2026
Walmart Connect’s ad tech partnerships bring retail data to the open CTV ecosystem
Walmart Connect, Walmart’s retail media division, is growing its ad tech platform through partnerships with Yahoo and Magnite to give shopping audiences access to ad buys across connected TVs (CTVs), starting with Vizio, per Ad Age.
