Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
The Media Leader (also in Marketing Week) – Jack Benjamin, 2nd June 2026
AI-driven advertising to account for one-third of digital adspend by 2030, IAB UK forecasts
AI-driven adspend in the UK is forecast to hit £18bn in 2030, accounting for 32% of all digital adspend.
Performance Marketing World – Bethany Lee, 1st June 2026
Algorithms ‘to drive 75% of global ad spend by 2028’
Global ad spend is forecast to grow by 5% in 2026 with digital channels such as retail media, social, video and CTV enjoying the biggest boom.
Campaign – Lucy Shelley, 1st June 2026
OpenAI UK ads trial: four holdcos invited to spend more than £1m
OpenAI is to begin its UK ads trial on ChatGPT in the coming days, after announcing the pilot last month.
Business Insider – Katherine Li, 1st June 2026
Sam Altman weighs in on the AI IPO race after Anthropic files to go public
Sam Altman says he isn’t concerned about which AI company rings the opening bell on Wall Street first.
Marketing Week – Grace Gollasch, 2nd June 2026
AI expected to drive £18bn of UK digital ad spend by 2030
IAB UK forecasts AI will drive one-third of UK digital ad spend by 2030 as advertisers adapt to changes in search, content and media buying.
TV
Advanced Television – 2nd June 2026
Study: TV still the UK’s most culturally significant medium
A study reveals that despite the hype around the cultural impact of content creators and podcasts, the UK public sees them as the least culturally significant part of the media landscape.
PUBLISHERS
Digiday – Sara Guaglione, 2nd June 2026
Publishing execs aren’t convinced if — or when — Google Zero will happen, but they’re preparing for the worst anyway: a future where Google search stops driving traffic to their sites, and becomes a destination for information.
