Creative production agency cain&abelDDB has launched its new in-housing model, On-Site.
On-Site aims to “put creativity at the heart of in-house marketing” as more brands turn to in-housing to drive creative output, enhance operational efficiencies and produce cost savings.
However, research from ISBA’s ‘State of In-Housing Report 2023’ has shown that the current approach to in-housing is failing to meet brands’ expectations. In fact, when asked “What benefits did you expect when setting up an in-housing operation?”, respondents almost unanimously reported that their expectations for in-housing outweighed the actual realities of what was achieved.
As a consequence, the current approach to in-housing is causing issues for brands across sectors, including a reduction in talent attraction and engagement, lower retention rates, decreased speed to market and poorer campaign results.
To address this challenge, cain&abelDDB has developed its On-Site proposition, where the agency’s in-house teams will immerse themselves in clients’ businesses, becoming true stewards of brand guardianship to deliver exceptional campaigns.
Claire Bowers, Managing Director at cain&abelDDB, commented: “We’re thrilled to shine a light on our transformational On-Site service. This solution adopts the same best practices our clients have come to respect and expect from our award-winning agency offering. Our On-Site model represents a new approach to in-housing that puts creativity at the heart of everything we do. By immersing ourselves in our clients’ businesses and enhancing operational efficiencies, we can deliver exceptional campaigns that achieve lasting success. Because at cain&abelDDB, we’ve created an in-housing solution that offers more than just time-savings and value for money.”