Ahead of our Dragon’s Den-style Innovation Sessions event, where innovative tech companies will have the chance to pitch their solutions to agencies and brands, we talk to the judges to discover their views on innovation in our industry.
We spoke to Leonardo Oliveira, Senior Gobal Brand & Media Manager, Vodafone, to find out what he was looking forward to at the event and his views on innovation generally in the digital media and marketing industry.
What are you most hoping to see from the pitches at the NDA Innovation Sessions event?
Ideas, disruptive tech and platforms that aim not only to cover challenges that brand and agencies go through on a daily basis, but also to increase value for the same ones.
What are the biggest challenges for agencies and brands in finding and deploying the best technical innovations?
Time, budget, vision and politics.
Many times it’s a matter of opportunity and occasion. The partner needs someone with the vision at the agency/brand to understand the benefit that the tech can bring.
What tech innovation have you been most excited about so far this year?
Customer Data Platforms.
What impact has the pandemic had on innovation in our industry?
There should be an impact on the rise of new tech but I am expecting the bigger impact to be on onboarding and adoption from agencies and brands. In crisis times often we see less budget and brands aren’t so keen to test and learn.