Partner Content
Ken Parnham is Founder/CEO, AudienceQ. With over two decades’ industry experience, he recently launched activation and insights platform AudienceQ.
We sat down with him to talk about AudienceQ’s mission to make location advertising more trusted and transparent and how mobile and location are being used to deliver better advertising.
The conversation ranges from data-informed creativity and the power of 5G for brands to personalisation and the impact of GDPR and IDFA changes.
More posts from Podcasts ->
NDA Editor Justin Pearse and Publisher Andy Oakes are back with yet another unstructured and frankly often bewildering discussion of a week in the digital media and marketing industry.
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Tejal Patel, Senior Director, Global Digital Media at Cisco.
NDA Editor Justin Pearse and Publisher Andy Oakes return with another disorganised ramble through a week in digital omedia and marketing industry.
New Digital Age spoke to Sky’s Head of Digital, Davide Sirtori, about the Sky Mobile’s first ‘cookieless’ campaign and the wider marketplace for digital marketing…
MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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