Chinese smartdevice giant OPPO is to partner with UEFA across various competitions, including the UEFA Champions League, for the next two seasons.
OPPO will be the first Chinese brand to partner with the Champions League, and will work closely with UEFA to spotlight the inspirational moments on and off the pitch, and to help fans witness, hear and share them from the 2022-23 and 2023-24 seasons.
As part of the partnership, OPPO will enjoy high visibility, appearing on broadcast backdrops and in stadia, including on extensive perimeter advertising, website and social media of the UEFA Champions League. In addition, OPPO will offer football fans the unique opportunity to go pitch-side throughout the UEFA Champions League season and capture key moments with OPPO smartphones.
William Liu, President of Global Marketing of OPPO, said: “At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity, makes this a perfect partnership.”
UEFA’s Marketing Director, Guy-Laurent Epstein, added: “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”
The campaign will feature leading OPPO devices, such as its Find and Reno mobile series, plus new and upcoming OPPO IoT products such as headphones and a smartwatch.
This newest sponsorship expands upon OPPO’s existing sporting partnerships and ambitions to inspire and engage consumers through sports. The Chinese technology company is in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC).