New Digital Age has proudly partnered with the Control v Exposed (CvE) for the launch of the Time for a Reset podcast.
In Time for a Reset, CvE President Europe Paul Frampton meets business leaders to find out how they are driving change in their organisation and to explore the role of marketing itself in brands today.
In the second episode, Paul talks to marketer Stephen Taylor, Global CMO of HMD Global (Nokia) and previously of Samsung Electronics Procter & Gamble, Findus Group and PayPal.
In an honest and wide-ranging discussion, they discuss issues including the changing role of marketing in the boardroom, and Stephen’s view that marketing has become increasingly side-lined in many companies, and the deleterious impact this has on corporate performance.
Stephen draws on experience throughout his career, from branding to performance and digital.
Paul finds out what Stephen wants to push reset on in marketing, the importance of emotional connections in marketing and how TV advertising can deliver ROI to equal digital.
Listen below:
