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Retail

Bridging the gap between brand-building and business outcomes: lessons from Tesco, Reckitt, Sky and Adlook

At the recent Future of Brands conference, a panel tackled one of the most persistent challenges in marketing: proving the commercial value of brand-building to the boardroom. Moderated by Rachel Forde, co-founder of TheZoo.London, the session brought featured Bhavesh Patel, Director of Media at Sky; Darren Thompson, Vice President of Sales, UK at Adlook: Gordana Buccisano, Global Brands Strategy Director at Reckitt; and Tom Mardon, Head of Media & Campaign Planning at Tesco.

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Justin Pearse 29 April 2026
Digital Women

Leading with authenticity: the career conversations women usually whisper

At Miami’s POSSIBLE conference, for which NDA is a media partner, a panel titled Unfiltered: The Career Conversations Women Usually Whisper cut through the usual polish of leadership discussion to focus on what is often left unsaid in media and adtech careers: the personal trade-offs, the internal pressures, and the structural changes still needed to support women at senior level.

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Andy Oakes 28 April 2026
DOOH

How to stay connected to premium Middle Eastern audiences

The Gulf remains a unique gateway to affluent, globally minded audiences, writes Dom Kozak, Director of Programmatic at JCDecaux Middle East. Programmatic Out‑of‑Home, and especially regional solutions will be central to how brands manage risk now and participate in the recovery later…

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NDA Contributor 27 April 2026