Interviews, insight & analysis on digital media & marketing

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OOH

Gen Z leads the way on demands for diversity and inclusion in marketing

Out of Home media and infrastructure company Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences. The study of 2,000 respondents conducted via OnePoll revealed that Gen Z is more inclusive than older generations, especially when it comes to race and disability representation in media….

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Retail

How omnichannel is driving global ecommerce

The key to selling to consumers in new territories is understanding their behaviours and preferences, and then choosing a partner with local country, technical and logistics capabilities to manage the go to market, says Jonathan Sheard, Vice President, Sales at ESW…

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Gaming

WeGame2 and iion announce partnership to ‘revolutionise gaming advertising’

WeGame2, a female-founded global gaming consultancy established in 2023 has announced a strategic partnership with iion, the first-ever unified game advertising platform. This collaboration will “help to redefine the landscape of gaming advertising” by offering comprehensive ad solutions to brands and agencies throughout the UK and EU according to WeGame2

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