Independent creative and content collective DNA has completed the acquisition of the award-winning Digital New Agency content and distribution platform from The Economist.
New Digital Age spoke with Gabriella Bord, CEO of DNA to find out more about the acquisition and what it means for the agency’s future…
The increased use of AI and automation by marketers may lead to increased levels of misspent budget. The increased use of AI and automation by marketers may lead to increased levels of misspent budget, says Luke Boudour, Chief Experience Officer at GOA Marketing…
Streetbees, which delivers bespoke qualitative and quantitative audience insight at scale using conversational research, has integrated photo and video capture capabilities into its AI-powered market research tool, SBX…
In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit.
The challenge of increasing customer lifetime value (CLV) as a toy store is an obvious one: children grow up. Unless you’re of the size of Smyths or pack the power of Amazon, you’ll most likely be selling in a niche area
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has released a new report, “The Science of Loyalty,” focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty…
Adam Harris is the founder of TV 3.0 startup Gaggl. In his +20 years in global media, he held roles at companies including Twitch, Time Out and Metro International.
GumGum, the contextual-first, global digital advertising platform, has announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business, creating a powerful suite of AI-powered, advanced contextual ad solutions to help advertisers…
Juliette Aiken, global marketing director, Dotdigital, explains how to avoid email “red flags” and craft a positive marketing messaging without adding to email anxiety…
Luke Atherton, Head of Affiliates at Visualsoft, provides a glimpse into the future of affiliate marketing and why it’s on the cusp of a new era.
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
Event judge Hannah Thompson, Partner, Addressable Strategy & Product at Kinesso, shares her thoughts on outdoor advertising ahead of the first-ever JCDecaux Programmatic DOOH Live Awards taking place later this week…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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