Whether it’s enforced by Apple, Google or the EU and State of California – the underlying theme is the same every time: one step closer to a 100% opt-in future, across the industry. Put even more bluntly, it’s a future where the consumer decides, not us.
The current models employed by the ecommerce industry have been reliant on a captive audience willing to be enticed by advertisement into impulse purchases and on the pervasive use and collection of customer data.
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
Alternative data from websites, desktop/mobile applications, and other online sources gives managers the critical information they need to make effective decisions. While once confined to investors, ecommerce businesses are also adopting alternative data to refine their marketing strategies, improve product offerings, obtain demographic insights, track brand mentions, and improve SEO rankings.
Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.
How can agencies best position themselves in uncertain economic times? What sort of support are brands demanding of their agency partners right now? New Digital Age recently posed these questions and others to a virtual panel of ad industry experts…
Contextual intelligence specialist GumGum has announced that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023…
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
Azerion has appointed Anna Forbes as its UK Country Director – a promotion from her previous role as UK Chief Operating Officer.
Deliveroo customers will now see Sky Glass promoted on Deliveroo’s app as part of the roll-out of its new advertising platform, Deliveroo Media and Ecommerce…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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