Strategy
Ad fatigue: is it really the problem you think it is?
In the ever-evolving marketing landscape, the term “ad fatigue” has become a common refrain in marketing discussions.
Justin Pearse
6 June 2024
In the ever-evolving marketing landscape, the term “ad fatigue” has become a common refrain in marketing discussions.
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies…
Bella & Duke, the pet wellness brand based in Scotland, has appointed the7stars to run its digital performance account, following a competitive pitch process against three other agencies…
NDA has announced its speaker lineup for its Digital Women event taking place at our Cannes 2024 venue Maison NDA.
RTB House has announced the appointment of Charles Simon as Vice President of Private Advertising Standards.
A Tripadvisor study found that 84% of holidaymakers consider purchasing from non-travel brands alongside their trips.
Not a week goes by without some significant AI announcement, and the discussion of AI’s impact is solid fodder on event panels. I have no doubt that AI is already transforming lots of parts of the industry, and lots of our day-to-day experience.
MRM, a McCann Worldgroup agency, has appointed Katerina Sudit to the role of Global Chief Growth Officer, overseeing all growth and new business activity.
The Digital Poverty Alliance (DPA) has launched its Charter for Digital Inclusion and updated its National Delivery Plan (NDP), calling for affordable connectivity and wider access to digital services across the UK…
DoubleVerify and Scibids have released a guide to how marketers can take their media buying to the next level using AI.
Uber’s UK advertising division has debuted a ‘Sponsored Items’ feature on Uber Eats, launching with PepsiCo as one of its first brand partners.
NDA is kicking off its Cannes 2024 programme with a morning of intimate Audience With live podcast recordings with two of the industry’s most influential figures, Sir Martin Sorrell and Terence “Terry” Kawaja.