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Bella & Duke appoints the7stars to handle digital performance account

Bella & Duke, the pet wellness brand based in Scotland, has appointed the7stars to run its digital performance account, following a competitive pitch process against three other agencies.

The pitch process was handled in-house by Bella & Duke, with a short turnaround time of one week between RFP briefing and pitch meeting which was held over Zoom. 

the7stars takes over the Digital Performance account from the incumbent agency 360 OM. All Response Media continues to handle the brand’s traditional media outreach.

the7stars is charged with delivering exponential growth in prospects with a focus on educating audiences about what’s best for their pets. Their approach will introduce solid platform best practice, an experimentational mindset, and a full-funnel digital plan underpinned by media effectiveness principles. 

James Sturrock, CEO at Bella & Duke, said: “the7stars presented a clear value-focused strategy, that will advance our use of data, hone our targeting and power creative optimisation. This is all underpinned by the7stars’ transparency model for driving performance and we are delighted to have them on board for our next stage of growth”.

Miglena Demitrova, Head of Performance at the7stars, said: “We’re beyond excited to be emBARKing on this growth journey with Bella and Duke. Our teams clicked straight away, and it was evident how aligned we are with our shared ambition for media effectiveness, delivering performance and driving digital transformation”.