A social-first brand needs to build scale in layers, using a complementary mix of channels and formats brought together by a core idea.
Over the last few weeks I have been speaking to a lot of people. I wanted to use the time I have to try and give back a little and so offered my time to my network for advice on anything.
There’s so many heroes over the years that have taught, challenged and motivated me.
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
Research at IAB UK shows, we ignore older age groups at our peril when it comes to one of the fastest-growing trends.
With more viewers than the MLB and NBA, this “niche” is taking over.
“There’s a lot to get excited about because I really think this is a new era for publishers,” says Tanya Field, Co-founder and CPO of Novatiq.
Katie Millington, Sales Director at Permutive, looks at how to be a change agent in your organisation and breakdown internal silos.
Part one of an eight-part practical guide for leaders stepping into the role of CEO for the first time.
Kelly Jacobson Collins, Advertising Data Privacy Specialist at Blis, discusses how we need to change the way we talk about privacy.
Samuel Regan-Asante is CEO of JOE Media. He spent five years at UNILAD, before co-founding Iconic Labs, a new media and technology business, which in 2020 was appointed to manage JOE Media following its acquisition by Greencastle Capital.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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