Deep fakes are an opportunity to deepen the relationship between brands and the celebrities that represent them in their ATL communications.
What I want to talk about here is retargeting, or rather the over-enthusiastic abuse of it. I’m not talking about the occasional ‘hello’, it’s incessant; it’s endless.
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
Here are 6 key areas that you’d be wise to health check to make sure that you are set up to deliver on your customers’ expectations.
For brands looking to engage consumers in an increasingly competitive online arena, historical tried and tested tactics are no longer enough. So how can they cut through?
New Business Bulletin celebrates the new business wins in the industry. This week we share news from ImmuniWeb, UM, Neo Pr and more.
NDA rounds up the news from agencyland, with business wins for Coley Porter Bell, We Are Social and more.
Talent Tracker is the ultimate weekly roundup of recent hires in the industry.
The social media sphere, which until now has largely been dominated by a few key players, all of a sudden exploded, with the success of these newer apps fuelled by the people that use them looking to find new forms of creative expression.
As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
For the latest in our NDA Meets podcast series NDA caught up with Justin Lim, General Manager, Asia Pacific, Sublime.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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