This weeks talent tracker brings you recruitment news from companies including Doubleverify, Distributed, WPP and much more.
Sharon Palmer is the Managing Director of UM Manchester and has been with the agency since 2000. We asked Sharon to nominate her digital hero.
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
This year mobile app advertising has been facing up to the delayed impact of Apple’s privacy changes. Where web advertising went through Intelligent Tracking Prevention (ITP) and the limiting of third-party cookies in Safari several years ago, mobile app advertising is now navigating the challenges of Apple’s iOS14.5 and its IDFA restrictions.
Want to meet your peers, partners and prospects in person? Want to talk, network, drink and engage in a relaxed, naturally human way?
We know everyone here at NDA does!
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
Retail has been one of the sectors hardest hit by COVID-19, with 2020 being one of the worst years on record for retail sales growth. While the impact has been immensely damaging, the global pandemic has also provided the impetus to change the way retailers operate.
Since Google’s announcements on Chromes update impact on third-party cookies, LinkedIn and industry publications have have been full of a spectrum of opinions on the potential impact. The diversity of viewpoints is a direct result of the purposely vague wording Google uses in its announcements.
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
Ecommerce is set to dominate the adtech industry in the next year according to industry leaders gathered at last week’s Adtech: The European Perspective event on Clubhouse.
In this episode, we sat down with Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, a global network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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