It’s been quite a 12 months for publishers, with the fall-out of a pandemic, together with huge shifts in browser strategies. Yet, these changes may well shape a more confident industry that delivers for advertisers and readers alike.
Brand safety remains a burning issue for digital advertisers – and rightly so. It can be difficult to find fully brand-safe opportunities to reach audiences, at scale, and this challenge has become even more acute in today’s context, with an ongoing global pandemic and associated anxiety.
25 years ago this month Chess Grand Master Garry Kasparov beat the IBM computer Big Blue. The advent of big data and the origins of AI can be traced back to a historic chess game, and there are lessons for marketers to be learnt from this momentous match.
NDA has partnered with Publica to launch the first UK/EU-focused Clubhouse event focused on the technologies and trends driving adtech.
More than three in four Brits (76%) don’t feel like they have enough control over how their online data is used, according to new research from The Trade Desk.
New data released by Gen Z livestreaming friendship app Yubo has revealed a 57% increase in time spent on live streams by its UK users over the first two months of 2021.
Lina Adelt, Communications and Marketing Manager at A Million Ads, examines how AI will shape our future.
It may feel that our day to day lives are full of uncertainty and lack direction, however if we look hard enough, we can see a clear path that highlights the way to how our future lives will be lived.
NDA speaks to former Campaign
With the digital advertising industry worth around $400B and mobile representing nearly 70% of that number, it would be safe to say there is enough data being generated to allow brands to make informed decisions about what does and doesn’t work when it comes to deciding where and when to place their mobile ads.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
