Publishing
In-game marketing works, but remains a challenge for brands
In many ways, gaming today is a modern marketing conundrum. It’s a shared online experience with millions of mostly young men playing against each other, or watching others play, whether via their Xbox or Playstation devices or streaming services like Twitch or Roblox, yet largely walled off from marketing messages, or the ability to act on them without leaving the game environment.
Justin Pearse
13 October 2022
