95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.
Reddit has launched its first brand marketing campaign in the UK and hired a new General Manager.
TikTok’s Head of Creative Lab Europe, Neil Boorman, discusses the app’s growth and how brands should approach ads on the platform.
In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Amelia Carter, Programmatic Manager, MediaCom.
Our new daily roundup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.
Digital marketing group, Incubeta today announced it
As ecommerce has grown rapidly, so have the types and amount of abuse.
NDA’s weekly podcast It’s Always
This week’s New Business Bulletin shares good news from Aberfield Communications, UM Australia, Screach and more.
This week on NDA’s Agency News round-up we have news from Go Up, The Kite Factory, LAB Group and more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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