Through analysing unique onsite search and transactional booking data, Captify and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have uncovered new travel trends triggered by the pandemic and emerging audiences that will shape the future of travel.
New Digital Age (NDA), in partnership RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores the options available to brands in the post-cookie world.
. As a leading vendor of digital advertising services, RTB House is currently fielding questions about the ‘cookieless’ future from clients of all sizes.
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
David Jenkins, Commercial Director, EMEA at Nativo, discusses how the view of branded content has changed over the past two years.
The relevancy of third-party cookies has been crumbling for years, initially due to ad-blockers and then due to content being consumed in apps rather than within browsers.
The UK will scrap “pointless” web cookie requests as part of a major package of reforms that will replace the EU’s data laws with a new post-Brexit regime.
Google has announced that it has delayed its plans to get rid of third-party cookies in its Chrome browser until 2023
This year mobile app advertising has been facing up to the delayed impact of Apple’s privacy changes. Where web advertising went through Intelligent Tracking Prevention (ITP) and the limiting of third-party cookies in Safari several years ago, mobile app advertising is now navigating the challenges of Apple’s iOS14.5 and its IDFA restrictions.
Publishers big and small will
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
