When media and measurement are fragmented and trapped in partner silos, understanding cross-channel performance and the consumer journey becomes challenging. In response, Data Collaboration is becoming an increasingly essential tool for marketers hoping to accurately measure channel performance at every stage of the customer journey, and its impact on driving incremental sales.
Now, a new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration and gathers expert insights and commentary from brand marketers such as Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton; Sarah Robertson, Director of Product at Experian; Clementina Piazza, Business Development Lead, Pinterest, and more.
Piazza commented: “We are constantly looking for new ways to boost our advertiser’s results by connecting the dots between their own first-party data and their customers’ actions on Pinterest. We are collaborating with partners like LiveRamp to establish pathways and pipes for data collaboration that are compliant and secure.”
