Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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