Daniel Clayman, General Manager, Northern Europe at Xandr, explains to NDA how the evolving expectations of advertisers and audiences are reshaping the ad tech ecosystem…
Daniel Clayman, General Manager, Northern Europe at Xandr, explains to NDA how the evolving expectations of advertisers and audiences are reshaping the ad tech ecosystem…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
With multiple paths available to access the same inventory, many buyers are struggling to find the most efficient route to reach their desired audience and to capture the customer insights they are looking for.
From addressable to non-addressable identity opportunities, brands and agencies are looking at a wide variety of solutions to drive forward their marketing activity in a privacy-first future…
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Thomas Jones, Senior Manager, Solutions Engineering at Xandr…
The increasing number of platforms available to consume content both in and out of the home makes targeted advertising increasingly difficult. This is where an omnichannel approach comes into play, integrating multiple channels of communication into one place for effective targeting…
The NDA Predictions Hub, in association with Xandr,
Providing tailored advertising experiences that meet consumer needs at the most convenient time and on the correct communication channel is a necessity in 2022.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Rob Webster, founder of Canton Marketing Solutions
As we head into a new year, we have a chance to reflect on the changes that have been, learn from past challenges and build ourselves back up for a better, more sustainable, long-term future
Xandr, AT&T’s advanced advertising company,
Addressable TV advertising represents one of the largest opportunities for advertisers today,
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
