Interviews, insight & analysis on digital media & marketing

It’s Always Media Thursday: Getting ready for Cannes with Adludio’s Paul Coggins

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NDA Editor Justin Pearse and Publisher Andy Oakes are back with yet another insightful discussion – or slightly-foggy chat – about a week in the digital media and marketing industry.

This week we wonder why AI keeps dominating headlines in NDA and beyond, and discuss the unfeasibly-large number of events being run by ourselves and the industry at large.

We’re joined by special guest Paul Coggins, CEO of Adludio to discuss the rising excitement around Cannes Lions 2023.

“The impression I’m getting this year is that it’s back, back in a big way!,” he sums up.

We also discuss media optimisation, optimising for attention and why he sees such an opportunity in the talent available in Africa today.


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Terence ‘Terry’ Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he’s been been behind, he is one of our industry’s most influential figures.


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