Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
The discussion ranges from how in-housing by advertisers can lead to better, more productive relationships with agencies to why billing is often the biggest issue to be overcome in programmatic when it comes to areas like transparency.
She also calls for further collective industry action on its environmental impact.
“We have a client council with WPP to push sustainability. We need to reduce our omissions and advertisers need to align for the greater good,” she says. “I’d like to see an alignment across the industry to address this issue. It’s a space where we can and should form alliances to address it.”