Interviews, insight & analysis on digital media & marketing

The missing programmatic billions: meet the authors of the ISBA/PwC programmatic supply chain report

New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.

Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Campaign, and most trade press, Paul Frampton talks to the two people that led the study to dig deeper in to their findings and the implications. 

Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell Paul why it took 15 months to get the necessary access to data, why only 12% of impressions could be matched and unpack the headline stats around a third of costs being unattributed. 

They discuss the value of programmatic, the need for education, implications for marketers, potential solutions and the rally cry for the whole industry to collaborate.

Podcasts

More posts from ->

Related articles

Technology

Realising the utopian vision for smart cities

With smart cities promising to deliver the modern utopian dream, architects need to address the tangible challenges of the technology involved. There are a number of key areas that need exploring as architects, city planners, and government officials plan the next phases of smart city evolution.

Retail

The NDA Roundtable: Metro Bank, The FT, Betsson Group, CvE, THG & Ribble Cycles on aligning marketing and tech

Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE;  Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.