Interviews, insight & analysis on digital media & marketing

The missing programmatic billions: meet the authors of the ISBA/PwC programmatic supply chain report

New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.

Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Campaign, and most trade press, Paul Frampton talks to the two people that led the study to dig deeper in to their findings and the implications. 

Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell Paul why it took 15 months to get the necessary access to data, why only 12% of impressions could be matched and unpack the headline stats around a third of costs being unattributed. 

They discuss the value of programmatic, the need for education, implications for marketers, potential solutions and the rally cry for the whole industry to collaborate.