If you want to understand the future of search marketing, and the entire performance sector, it’s a good idea to spend time with Luke Judge, CEO of Incubeta, comprising the media agency NMPi, the programmatic consultancy DQ&A, and digital creative specialist Joystick.
So we sat down with him for the NDA Podcast to discuss the state of digital marketing today, the impact of COVID on brands’ marketing strategies, and the changing role of creativity.
The wide-ranging discussion touches on everything from cracking the age-old question of SEO’s relationship to paid search to the potential impact of a search engine from Apple.
