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Bloomberg launches UK digital editorial brand

Bloomberg Media, the consumer-facing media organisation of Bloomberg L.P., has launched a UK cross-platform editorial brand dedicated to digital-first business and financial news. Bloomberg UK will be led by 500 journalists and analysts from the company’s London newsroom.

The brand will provide subscribers with access to all of Bloomberg’s digital output including data-driven journalism on the platform’s website, video series, podcasts, radio, live events, newsletters, interactive analysis, and the Bloomberg New Voices media training initiative.

“The investment we are making in Bloomberg UK reflects our optimism about the nation’s future and our commitment to supporting its economic growth and strengthening its civic traditions,” said Michael R. Bloomberg, Founder of Bloomberg L.P. and Bloomberg Philanthropies. “By creating good jobs in British journalism and providing the news and information decision-makers need, we will do our part to help the UK remain a force in the world for stability, prosperity and democracy.”

Bloomberg UK – which boasts IG and iShares by Blackrock as launch sponsors – is also supported by the wider news organisation’s 2,700 journalists and analysts in 120 countries, including almost 40 news bureaus across Europe.

Since launching its global news subscription business, Bloomberg Media has grown to nearly 400,000 active digital subscribers, with the UK having the most subscribers of any non-US market. Bloomberg’s active subscriber base in the UK increased 39% year-over-year in 2021, and UK digital subscription revenue was up 39% in the first quarter of this year.

“From the moment I came here seven years ago, I have been aware of Bloomberg’s huge potential for British consumers who are interested in serious, impartial journalism,” said Bloomberg Editor-in-Chief John Micklethwait. “Our goal is to become the main destination for business and financial news in Britain. As you would expect, we will have plenty of coverage of the financial world – but we are also widening our lens beyond the City to chart the future of British business in all its forms, telling the story of the new industries and startups that are reshaping post-Brexit Britain as well as the big beasts of the FTSE100.”