Carbon intelligence platform Cedara has penned a strategic partnership with Assertive Yield, a publisher revenue management platform, to help publishers to achieve net zero emissions.
Cedara will serve as the preferred sustainability partner of Assertive Yield’s clients, enabling them to assess their overall emissions and optimise and reduce bid requests without sacrificing revenue. This will help publishers to not only lower their carbon footprint, but to move toward a more sustainable operational model in general.
“We are excited to partner with Assertive Yield,” said David Shaw, CEO of Cedara. “Bid requests represent a large amount of emissions for publishers and inefficient bid optimisation is something that can be tackled via Assertive Yield. Together, we’re providing publishers with the necessary tools to make a significant impact on their carbon emissions.”
The partnership will also give publishers a means to show brands and agencies their carbon emission reduction efforts, making publishers more attractive to partners and aligning with the wider demand for increasingly responsible and sustainable advertising practices. This is possible through the integration of bid request reduction data from Assertive Yield into the Cedara platform.
“Our collaboration with Cedara is pivotal in aiding publishers to cut carbon emissions while maximising revenue,” said Nils Lind, CEO of Assertive Yield. “By combining our AI expertise with Cedara’s carbon intelligence, we are enabling publishers to be at the forefront of the sustainable media movement.”
*Cedara is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
