Digital advertising business Ozone has added CNN’s influential UK audience to its Audience Connection Platform.
As a globally recognised news organisation for more than four decades, CNN is visited by an average of 126 million unique users each month around the world. According to UKOM-endorsed Ipsos iris digital audience data, of the audience in the UK, almost two-thirds are affluent ABC1 readers and 64% are chief income earners. Travel, culture and technology are key lifestyle interests among the majority of their audience.
In addition to joining Ozone’s advertising platform, CNN will also leverage Ozone’s suite of publisher tools, giving the publisher’s commercial operations team greater control over high-value programmatic ad revenue.
Commenting on the CNN partnership, Damon Reeve, CEO of Ozone, said: “Our shared values, focus on putting audiences first and commitment to transparency, data compliance, consumer consent and championing societal good are key components of this new partnership. CNN is a journalistic powerhouse and global truth-seeking force and we’re absolutely delighted to be partnering with them. The globally recognised CNN brand, its smart, worldly audience and highly valued digital assets will bolster Ozone’s platform credentials.”
Rob Bradley, SVP Digital Revenue, Strategy & Operations, CNN International Commercial, said: “Our mission, to inform, engage and empower the world, closely aligns with Ozone’s own high standards to partner with audience-first media businesses who inspire, inform and entertain online users around the world. We’ve admired what Ozone’s built over the past few years. They are authentic in their mission to help fund and support the world’s best journalism. We’re excited about the potential this new partnership offers.”
Ozone was founded in 2018 as a result of a joint venture between News UK, Guardian Media Group, Telegraph Media Group and Reach Plc.
* Digital Sources: Comscore Media Metrix ® Multi-Platform, Desktop and Mobile, January to April 2025, Worldwide Rollup, CNN.COM; Ipsos iris
