New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Marketing
Adexchanger
Auto marketers are in on EV; Google’s Search contenders up the ante
Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers.
Influencer
Marketing Week
Ad watchdog escalates sanctions against persistent rule-breaking influencers
Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.
Social media
AdAge
Half of Twitter users think too much humor from brands feels outdated
Twitter’s #RealTalk report shows how brand accounts are perceived by users.
Ad tech
Campaign
Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund
Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto.
Campaign
Netflix and CALM install 25 park benches to connect people in ‘After Life’ push
A graveyard bench is a pivotal and recurring location from all three series of Ricky Gervais’ After Life – a spot for characters to reflect on poignant themes, including suicide and bereavement.
IPA
Campaign
IPA lists five steps industry can take around brand purpose
Critics need to be won over with evidence, according to new report.
Media round-up
Mediatel
100% Media Round-up: Archmon, ITV, Google
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Amazon
FT
Amazon halts plan to ban Visa credit cards in UK
Online retailer delays implementation of policy as companies work on ‘potential solution’.
