Interviews, insight & analysis on digital media & marketing

What you need to read today: ASA clamps down on Love Island influencers, Sorrell’s new VC fund, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Marketing

Adexchanger

Auto marketers are in on EV; Google’s Search contenders up the ante

Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers.

Influencer

Marketing Week

Ad watchdog escalates sanctions against persistent rule-breaking influencers

Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.

Social media

AdAge

Half of Twitter users think too much humor from brands feels outdated

Twitter’s #RealTalk report shows how brand accounts are perceived by users.

Ad tech

Campaign

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto.

Campaign

Netflix and CALM install 25 park benches to connect people in ‘After Life’ push

A graveyard bench is a pivotal and recurring location from all three series of Ricky Gervais’ After Life – a spot for characters to reflect on poignant themes, including suicide and bereavement.

IPA

Campaign

IPA lists five steps industry can take around brand purpose

Critics need to be won over with evidence, according to new report.

Media round-up

Mediatel

100% Media Round-up: Archmon, ITV, Google

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

Amazon

FT

Amazon halts plan to ban Visa credit cards in UK

Online retailer delays implementation of policy as companies work on ‘potential solution’.

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